Is Apple Fitness+ on the chopping block? The future of this service is hanging in the balance, according to a recent report by Bloomberg's Mark Gurman. In his latest 'Power On' newsletter, Gurman reveals that Apple Fitness+ is currently under review as part of a broader reorganization within the company. But here's where it gets interesting: despite being labeled as one of Apple's 'weakest digital offerings' due to high churn rates and minimal revenue, Fitness+ has cultivated a dedicated, albeit small, fanbase. This loyal following makes it a tricky decision for Apple, as shutting it down could spark a backlash. After all, the service is relatively inexpensive to maintain, so the potential savings might not outweigh the negative publicity.
And this is the part most people miss: the service is about to get a new lease on life—or at least a new leader. Apple's health vice president, Sumbul Desai, is stepping in to take the reins of Fitness+, with the entire health division, including Fitness+, now reporting directly to services chief Eddy Cue. This shift in management is likely to bring increased pressure to turn things around. Launched in 2020, Apple Fitness+ offers ad-free, on-demand guided workout videos for $9.99 per month, also available as part of the Apple One Premier bundle. But with its future uncertain, the question remains: can Fitness+ evolve to meet Apple's expectations, or will it become another footnote in the company's history? What do you think? Is Fitness+ worth saving, or is it time for Apple to cut its losses? Let us know in the comments!
